The main benefit of Google Ads and PPC campaigns is their ability to directly target potential customers at the time they are actively searching for the exact product or service you offer. It’s easy to start small, measure effectiveness, and grow big. This means paid search is an inexpensive and completely scalable form of online marketing. Pay-per-click means you only pay for your PPC advertisement if someone clicks on your ad. With a PPC ad, search engines (like Google, Bing, or Microsoft) allow you to show your advertisement on top of their search results page as a sponsored link. If you’re new to paid search methods of advertising or want to learn more about Google Ads and PPC, read our Google Ads for Beginners guide to understand how paid search works to boost your business. Many business owners underestimate the benefits of PPC, and are missing out on a huge opportunity to grow their business. PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade.
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